Most SEO Consultants act in the same way as an ordinary business consultant. Their main role is to provide expertise and knowledge supplying a group of tasks to support companies in achieving good search engine positioning.
The client may receive free information, the consultant’s time will be used to help define what the client requires with information overload or technical detail which will switch off the clients interest.
The techiques used by SEO consultant are in the main dicussed on this site and generally fulfill the requirements of the cleint. Client expectation is one of the toughest things to manage in SEO.
A good SEO Consultant will obviously be able to offer you technical insight at the highest level, but perhaps more important is the ability to do so in a way that makes the recommendations relevant to your business afterall the SEO consultant has the clients brand in his hands.
Below is a list of key items to look for in an SEO consultant:
• Everyone is a sales person in any sphere of activity but be aware of sales guys that do NOT understand or have not been part of actually deploying SEO for a client to achieve a good quality SEO campaign the consultant knows it is one of balance however, in most parts it’s common sense.
• Look for successful Google page one client campaigns – if that is the chosen requirement, especially if the keyword chosen was competitive . SEO Services Now - [sales banter mode off] have achieved that and are willing to provide the contact and references to back this up - also ask them over what timeframe they achieved their client goal .
• Ask for free information, A good SEO consultant will provide this for the client but it will not be the whole story.
• Do not be scared to ask anything as a reputable SEO consultant should be able to answer without fuss. Ask what techniques they deploy.
• Have a look round, research the competition – compare pricing, some SEO companies charge 0,000’s per month.
• Go for contract that are sub one year with performance related targets have them as a rolling contract so it is easy to terminate on non-performance, look to non-competitive clauses too.
• Above all check the chosen partner thoroughly, it is a long term strategy as maintenance is part of the requirement – this is not a one off agreement and you should steer clear of any SEO consultant that suggests otherwise.
Above all this is a results based activity any creditable SEO consultant should bring the expected results, the difficulty is finding that person in the first instance.
SEO Services Now the company to choose to provide your next seo consultant.